Vodafone Passport scans through your Facebook database to find how many friends you have in different parts of the world then collates it into a short movie packed with stereo typical fun images and video clips from each of the friend's countries. The more friends from around the world the user has, the more Vodafone passport stamps they collect, the more chance of winning a round the world ticket worth 3000 euros.
This campaign resulted in 12.000 extra likes on the Vodafone NL Facebook page.
FOR/WITH: Vodafone / Achtung!
TECHNIQUES: Flash, Facebook
RESULTS: 12.000 extra likes on the Vodafone NL Facebook page.